Cerealicious was born out of a group's hard work and collaboration. It is one constant evolution of creative ideas, thoughtful experiments and passionate undertakings.

It all began early 2005 when a group of friends decided to offer a new and exciting way of eating cereals outside of home. The group, consisting of college friends and officemates, saw that the market needed healthier food options that are delicious at the same time. They group began conceptualizing the business identifying their target market, scouting for the ideal location, planning the store look, floor layout and design, logo and mascot, product offerings and witty names of their bestsellers. After a year of planning, the first Cerealicious outlet opened its doors on January 4, 2006 inside the University of Sto. Tomas compound. Its homey kitchen atmosphere attracted students who wanted to relax and feel happy amidst the daily stress in school.

Cerealicious soon gained a loyal following especially among the young people. After a few months, the business grew and expanded to three more locations, one along Taft Avenue (near De La Salle University), one in The Block, SM North, and another one inside La Salle Greenhills. In 2007, the dynamic group continued to expand in Mendiola, Morayta, Greenhills, Cebu, and inside campuses such as Ateneo de Manila University, Ateneo de Davao, and De La Salle Zobel.

The cereal bar offers different ways to enjoy cereals. Their create-your-own line allows customers to experiment and play around with the assorted cereal brands, different kinds of toppings, ice cream, syrups, as well as a wide variety of milk choices. Customers who find it hard to choose among the varied options can opt to order Blockbusters which are set combinations of cereals, milkshake and toppings named and inspired after hit movies such as Nutting Hill (Notting Hill), Jelly Maguire (Jerry Maguire), Foreese Gump (Forest Gump), Cashewblanca (Casablanca), Froot Loose (Foot Loose), Jumango (Jumanji), and a whole lot more.

Aside from the refreshing and mouthwatering cereal concoctions, Cerealicious also offers smoothies with cereal bits which they call Smoochies, as well as cereal treats and cereal splits which they call Ice Cream Liners.

So for those looking for an energy-packed breakfast, a healthy mid-morning snack, or an indulgent dessert, Cerealicious® is ready to give you the ultimate cereal experience all day!